Chapter 1

U.S. Beer Industry

Beer Advertising

Beer brewers spent about $975 million in 2007 on advertising promoting their brands in major media channels. Not surprisingly, the Big Three accounted for most of the expenditures, with Anheuser-Busch leading the pack at $378 million, followed by SAB-Miller at $175 million and Molson Coors Brewing Co. at $151 million. The Big Three spend most of their advertising dollars on premium and light beers.

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