U.S. Beer Industry
Beer brewers spent about $975 million in 2007 on advertising promoting their brands in major media channels. Not surprisingly, the Big Three accounted for most of the expenditures, with Anheuser-Busch leading the pack at $378 million, followed by SAB-Miller at $175 million and Molson Coors Brewing Co. at $151 million. The Big Three spend most of their advertising dollars on premium and light beers.
Click on the following topics for more information on U.S. beer industry.